Put the real decision in front of customers.
Juno can show customers supported concepts, claims, images, ads, product pages and prototypes, then follow the reasons behind the first reaction instead of stopping at preference.
Brand teams
Know how customers read the bet — before you make it.
Brief Juno on the decision in front of you: a proposition, a price, a pack or a campaign. Juno interviews customers, follows the reasons behind their reactions and shows what the evidence suggests before you commit budget and momentum.
What you can hand Juno.
The customer questions behind a consequential brand decision — framed tightly enough to change the plan before the organisation commits.
The read behind the go/no-go.
Juno weighs the recurring pattern, the segment splits and the contradictions together — so the team sees the mechanism behind the reaction, not only the loudest opinion.
Challenge the read before you commit.
Ask which objection matters most, where a segment diverges or what evidence would change the recommendation. Juno answers from the study while the decision is still open.
Evidence for the decision, while the decision can still move.
Test the decision, not the abstraction
Use supported concepts, claims, images, ads, product pages and prototypes so the interview stays grounded in what customers actually see.
Bring evidence into the go/no-go
Brief Juno before the decision is locked, then use the synthesis and debrief to identify what holds, what splits and what needs another look.
Compare markets without flattening them
Language and interview-mode support are scoped before launch, so cross-market work can preserve local differences rather than hide them behind one average.
25+ years of research craft.
Encoded into Juno.
Decades of qualitative discipline shape how Juno questions, interprets and reports. Read the published standards, inspect the interviews and judge whether the evidence is strong enough for the decision.
Published interview and synthesis standards for reviewing how Juno frames questions and weighs evidence.
Read the standardPanel ethics, incentives, consent, and respectful participation controls.
Read the standardPublished privacy, redaction, and participant-wellbeing standards for reviewing study fit.
Read the standardCase studies
How Amber Electric heard from 100 battery owners in one study
How Amber Electric's design team used Juno to interview 100 battery homeowners, and found a positioning message that a survey would have scored as average when it was the most polarising option on the table.
Amber Electric · 100 battery owners
How Cotton On’s insights team used Juno to hear from parents in two markets
How Cotton On's insights team used Juno to run exploratory interviews with parents for Cotton On Kids in Australia and the US, at a scale that would be difficult through traditional qualitative research.
Cotton On · Parents in Australia and the US
How two Juno studies more than tripled National Dental Care’s booking conversion
How two Juno studies with 132 and 129 people showed National Dental Care what to say and who to say it to, and booking conversion in its paid campaign more than tripled on the year before.
National Dental Care · 132 Australians in study one and 129 people in study two
Finding barriers to conversion
How Juno helped StoryTribe uncover what stopped users upgrading, enabling targeted fixes that lifted conversion.
StoryTribe
The questions brand teams actually ask
Supported studies can put images, video, moodboards, concepts, claims, ads, product pages and prototypes in front of customers rather than asking only in the abstract.
Turnaround depends on the audience, sample and study design. Brief Juno before the decision is locked so scope and timing are explicit.
Language and interview-mode support vary. Scope the markets and format before launch so coverage and comparison limits are explicit.
Surveys capture what; Juno's interviews capture why — and follow up exactly where it matters.
No — start with the decision in plain language. An insights team can direct the method and interrogate the synthesis whenever deeper scrutiny is needed.
Understand your customers? before the bet is locked.
Brief Juno on the decision and bring the customer read into the go/no-go.