Share your intent.
Don't worry about research language. Tell Juno what's happening, what you're trying to understand, or the decision you're facing. Juno listens for the real problem underneath before it designs anything.
Brief
Will Juno understand what I need?
Before Juno writes a study, it challenges one — questioning the assumptions, reshaping who you talk to, and reframing the problem. The quality of every interview depends on the calls made here.
Refine the focus.
This is where the research judgement happens. Juno sharpens the objective, narrows the audience, removes the weak assumptions and reshapes the study until it answers the question that actually matters — not just the one you first asked.
Pressure-test.
Find the weaknesses before you recruit anyone. Before it recommends fieldwork, Juno runs a simulated rehearsal, exposes leading or confusing questions, and tightens the brief until it deserves to go into the field.
Research judgement, built in.
Every recommendation reflects qualitative research practice. Juno doesn't just produce a brief — it applies the judgement an experienced researcher would before a study ever reaches the field.
Study design
Juno turns a business problem into a focused study: clear objectives, a real hypothesis to test, and a scope that fits the decision rather than the calendar.
Research design
Juno chooses the approach and balances depth against breadth, shaping the inquiry around the decision you're actually making — not a default method.
Participants
Juno defines who to talk to, sharpens the screening criteria, and looks for the edge cases and dissenters most likely to change your mind.
Assumptions
Juno surfaces the assumptions hidden in the brief, rewrites leading questions, and names the blind spots before they turn into expensive mistakes.
Rehearsal
Juno runs a simulated interview, stress-tests the discussion approach, and exposes weaknesses while they're still cheap to fix.
Study readiness
Juno reviews the whole design, flags the risks it cannot yet resolve, and tells you plainly whether the study is ready for the field — or not.
Questions about briefing Juno
No. Describe the decision in plain language; Juno handles the method — objectives, audience and questions — and explains the calls it makes so you can follow the reasoning.
No. Juno pushes back. If a brief assumes its own answer or targets the wrong people, Juno says so and proposes a change — and you decide whether to take it.
Yes. Add the questions that must be asked word-for-word; Juno keeps those verbatim and shapes the rest of the study around them.
Use Rehearse to run a simulated interview before recruitment. Juno shows where questions confuse, lead or fail to produce useful detail, so you can fix the design first.
From the decision. Juno works out whose experience actually bears on it, sets the inclusion and screening criteria, and deliberately includes the people most likely to disprove the current theory.
Juno tells you. Rather than run a flawed study, it names the unresolved risks and what needs to change first — so you do not spend fieldwork proving the wrong thing.
Set constraints, add word-for-word questions, bring your own participant list or use Juno recruitment options, and review the design before anything goes to field.
Get the study right before it runs.
Tell Juno the decision you're facing, and shape research worth trusting — before a single interview.
Brief Juno on the decision you're facing