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Juno 做什么
简报
从一份大白话的简报设计研究项目
访谈
进行随机应变的定性访谈
洞察
综合出研究发现，并摊开证据
标准
方法论
Juno 如何搭建严谨的定性研究
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Juno 遵循的详细能力标准
安全
隐私、脱敏与参与者福祉
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客户
代理公司
在下一次会议之前，用客户的原话回答客户方的问题。
品牌团队
在改动产品、价格、营销活动或产品线之前，先了解客户怎么想。
机构
不必运营一支研究团队，也能了解居民、会员、学生或患者。
研究员
让 Juno 梳理全部访谈，然后你自己核对引述和访谈实录。
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全部 · 73
代理公司
品牌
机构
研究员
代理公司
What do people currently think about
brand
and why?
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代理公司
How do people describe
brand
compared to
competitor
?
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代理公司
What does
brand
mean to people who've never bought from them?
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代理公司
Is
brand
seen as
attribute
or
attribute
?
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代理公司
What would have to change for people to consider
brand
?
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代理公司
How do people respond to these
number
creative directions and why?
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代理公司
Which of these concepts makes people most likely to
take action
?
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代理公司
Does this script make people want to learn more?
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代理公司
What do people think this ad is trying to say?
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代理公司
Is this idea landing as
intended tone
or reading as something else?
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代理公司
What do
target audience
actually care about when choosing
category
?
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代理公司
What's frustrating people most about their current
product or service
?
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代理公司
What would make
segment
switch from
competitor
to
brand
?
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代理公司
What do people in
market or region
think about
trend or issue
right now?
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代理公司
Where are
target audience
actually paying attention right now?
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代理公司
How do
segment
prefer to hear about
category
?
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代理公司
Did people remember seeing
campaign
and what stuck with them?
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代理公司
Has perception of
brand
shifted since the campaign launched?
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品牌
Should we launch
product
in
market
?
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品牌
Will
campaign
land with
target audience
?
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品牌
What would people between
age x
and
age y
pay for
product
?
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品牌
Why are customers switching to
competitor
?
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品牌
Can customers explain what keeps them loyal to
brand
?
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品牌
What does
brand
stand for to people outside our core customer base?
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品牌
Will
concept
make people want to buy?
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品牌
How are people in
country
feeling about
topic
compared to people in
country
?
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品牌
Which of these messages lands best with
audience
?
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品牌
How is the cost of living affecting how
group
spend on
category
?
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品牌
How are buying behaviours shifting for
group
in
market
right now?
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品牌
What's the real difference between our
segment A
and
segment B
customers?
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品牌
What do people who've never heard of us think when they see
brand
?
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品牌
Where does the experience of
product or service
break down for people?
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品牌
What do people believe about
category
before they find us?
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品牌
Why aren't
segment
considering
brand
?
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品牌
What trends in
space
are actually changing what
group
buy?
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品牌
What's driving brand loyalty in
category
and is it changing?
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品牌
What makes a first-time customer of
brand
come back?
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机构
What do
community
actually need from
service
?
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机构
Why aren't
group
accessing
service
?
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机构
Did
programme
work — and for whom?
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机构
How does going through
process
actually feel for people?
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机构
Who are the distinct groups within
community
and what do they need differently?
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机构
Is there real demand for
proposed service or programme
?
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机构
What do
members or beneficiaries
need from us that we're not providing?
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机构
How will
group
respond to
change or announcement
?
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机构
What's stopping
group
from engaging with
programme
?
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机构
Why aren't more people using
service
?
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机构
What do staff actually think about working at
organisation
?
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机构
What would it take to reach
underserved community
effectively?
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机构
What do people currently understand about
issue or topic
?
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机构
What would make
group
more likely to take part in
programme
?
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机构
How is
policy or change
landing with the people it affects?
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机构
What do
funders or partners
value most about our work?
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机构
Where does
process or system
create the most friction for people?
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机构
What do
young people / seniors / specific group
think about
issue or service
?
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研究员
What are
group
actually saying when you ask them about
topic
?
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研究员
How do
group
make decisions about
category
in practice?
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研究员
What are the real differences between
segment A
and
segment B
?
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研究员
What's driving
behaviour
for
group
and why?
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研究员
How does
experience
actually feel for the people going through it?
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研究员
What do
group
believe about
topic
that isn't showing up in the quant?
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研究员
What language do
group
actually use when talking about
topic
?
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研究员
Why are
group
disengaging from
programme or product
?
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研究员
What would change
behaviour
for
group
?
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研究员
Who are the outliers in
finding
and what explains them?
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研究员
How consistent is
finding
across
different groups or markets
?
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研究员
What are
group
not saying in
context
— and why?
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研究员
Does
concept or framing
mean the same thing to
group A
and
group B
?
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研究员
What's the lived experience of
event or transition
for
group
?
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研究员
What are the unmet needs in
space or category
?
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研究员
How do
group
navigate
system or category
in reality?
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研究员
What changed for
group
between
wave 1
and
wave 2
?
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研究员
What are the second-order effects of
experience or event
for
group
?
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