Set up a study
Setting up a study is everything you do before the first interview. You tell Juno what you want to learn, make the interview feel like your brand, write your questions, and decide who you want to talk to. This guide walks you through all of it.
设置究竟意味着什么
将研究视为一个研究问题以及 Juno 回答它所需的一切。您无需亲自主持访谈——Juno 来做。您的工作是搭建舞台：说明您想了解什么，决定谁是合适的受访者，并写出能获得真实答案的问题。
大部分工作只需在开始时做一次。研究上线后，Juno 会接手——寻找受访者、进行访谈并整理所听到的内容。因此，在发布前做好设置非常值得。
Adults who rent in urban or suburban areas and have moved in the last three years
25–50
Three or more distinct US metro regions
Any
Household income between $50,000 and $120,000
您将完成的四个步骤
每项研究都遵循相同的四个步骤。您可以自由切换——在上线之前任何内容都不会锁定。
- 1 Create. Tell Juno what you want to learn in plain language. It drafts a complete study for you — questions and all — as a starting point you can edit.
- 2 Brand. Add your logo, colours, and a friendly intro so the interview looks and sounds like it came from you, not a stranger.
- 3 Write your questions. Refine the screener questions that decide who gets in, and the verbatim questions Juno asks during the conversation.
- 4 Launch. Do a practice run to check everything reads well, then flip the switch to go live and start talking to real people.
编写问题
Juno 在两个不同时刻提出两种不同类型的问题。搞清楚这两者的区别是您在这里能做的最有价值的事。
筛选问题
这些问题出现在访谈之前，是快速筛选机制，确保您只将时间花在合适的人身上。如果某人不符合条件，系统会向其致谢，访谈不会开始。
逐字问题
这些是访谈进行时提出的真正问题，也是深度洞察的来源——Juno 倾听每个回答并提出自然的追问，就像优秀的访谈者一样。
您可以提问的问题类型
您不必局限于开放式问题。以下每种类型都专为捕捉特定形态的回答而设计——选择最适合您研究目标的类型。
- Open text
free_form A free-form answer in their own words. Best when you want people to describe something without nudging them toward set options — and the type most verbatim questions use.
ScreenerVerbatim · Config None- Single choice
single_select Pick exactly one option from a list. The everyday screener question — easy to read and leaves no doubt about who gets in.
ScreenerVerbatim · Config Option list- Multi-select
multi_select Pick any number of options that apply. Useful when someone's answer is naturally a set — the tools they use, the brands they know.
ScreenerVerbatim · Config Option list- Rating scale
rating Rate on a numerical scale. Handy for capturing how strongly people feel, so you can compare across everyone you talked to.
ScreenerVerbatim · Config 1–5 or 1–10- Ranking
ranking Put a list of items in order of preference. Use it when the trade-off matters more than the individual scores.
Verbatim · Config Items to order- Number
number A numeric answer — how many, how often, how much. Set a minimum or maximum when only a certain range makes sense.
ScreenerVerbatim · Config Optional min / max- Yes / No
yes_no A simple yes-or-no. The quickest way to include or exclude someone on a single condition.
ScreenerVerbatim · Config None
How satisfied are you with your last delivery order?
上线前
发布前请快速浏览此清单。现在花两分钟检查，可以避免日后重新运行研究。
- Do a practice run: Take the interview yourself, start to finish. If a question feels awkward to answer, it’ll feel awkward to everyone.
- Check your screeners: Make sure the right people get in — and the wrong people don’t.
- Set the language and voice: Confirm Juno will interview in the language your people actually speak.
- Look at the cost estimate: Juno shows what the study will cost before you commit, based on how many people you want and how they answer.