Set up a study
Setting up a study is everything you do before the first interview. You tell Juno what you want to learn, make the interview feel like your brand, write your questions, and decide who you want to talk to. This guide walks you through all of it.
What setting up actually means
Think of a study as one research question and everything Juno needs to go answer it. You don't run the interviews yourself — Juno does. Your job is to set the stage: explain what you're curious about, decide who counts as the right person to ask, and write the questions that get you a real answer.
Most of this happens once, at the start. Once a study is live, Juno takes over — finding people, interviewing them, and writing up what it heard. So it's worth getting the setup right before you launch.
The four things you'll do
Every study comes together in the same four steps. You can move between them freely — nothing is locked until you go live.
- 1 Create.Tell Juno what you want to learn in plain language. It drafts a complete study for you — questions and all — as a starting point you can edit.
- 2 Brand.Add your logo, colours, and a friendly intro so the interview looks and sounds like it came from you, not a stranger.
- 3 Write your questions.Refine the screener questions that decide who gets in, and the verbatim questions Juno asks during the conversation.
- 4 Launch.Do a practice run to check everything reads well, then flip the switch to go live and start talking to real people.
Writing your questions
Juno asks two different kinds of question, at two different moments. Getting the difference clear is the single most useful thing you can do here.
Screener questions
These come before the interview. They're quick filters that make sure you're only spending time on the right people. If someone doesn't fit, they're thanked and the interview never starts.
Verbatim questions
These are the real questions, asked once the interview is underway. This is where the depth comes from — Juno listens to each answer and asks natural follow-ups, just like a good interviewer would.
The kinds of questions you can ask
You're not limited to open-ended questions. Each type below is built to capture a particular shape of answer — pick whichever fits what you're trying to learn.
- Open text
free_form A free-form answer in their own words. Best when you want people to describe something without nudging them toward set options — and the type most verbatim questions use.
ScreenerVerbatim · Config None- Single choice
single_select Pick exactly one option from a list. The everyday screener question — easy to read and leaves no doubt about who gets in.
ScreenerVerbatim · Config Option list- Multi-select
multi_select Pick any number of options that apply. Useful when someone's answer is naturally a set — the tools they use, the brands they know.
ScreenerVerbatim · Config Option list- Rating scale
rating Rate on a numerical scale. Handy for capturing how strongly people feel, so you can compare across everyone you talked to.
ScreenerVerbatim · Config 1–5 or 1–10- Ranking
ranking Put a list of items in order of preference. Use it when the trade-off matters more than the individual scores.
Verbatim · Config Items to order- Number
number A numeric answer — how many, how often, how much. Set a minimum or maximum when only a certain range makes sense.
ScreenerVerbatim · Config Optional min / max- Yes / No
yes_no A simple yes-or-no. The quickest way to include or exclude someone on a single condition.
ScreenerVerbatim · Config None
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Before you go live
Run through this quick checklist before you launch. A two-minute review now saves you from re-running a study later.
- Do a practice run —Take the interview yourself, start to finish. If a question feels awkward to answer, it’ll feel awkward to everyone.
- Check your screeners —Make sure the right people get in — and the wrong people don’t.
- Set the language and voice —Confirm Juno will interview in the language your people actually speak.
- Look at the cost estimate —Juno shows what the study will cost before you commit, based on how many people you want and how they answer.